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The Role of Social Media in Today’s World

The Role of Social Media in Today’s World

Social media
Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. Social media marketing refers to the process of gaining traffic or attention through social media sites.
Social media sites continue to gain popularity at a rapid rate and it is important for small and growing businesses to use them to advertise and market what they offer. Social networking sites such as Twitter and Facebook are essential for maintaining a competitive edge. Companies that do not have active social media accounts risk missing out on numerous marketing opportunities.
Social media sites let you know what is popular. They also provide a platform for people to talk about pertinent issues and what they prefer. Social media was initially personal but has extended to the business realm. It plays an essential role in marketing strategies by increasing traffic and serving as a part of your SEO strategy.
Businesses need to work on their social skills and how they interact with their customers online for the best results. Success in social media marketing involves being strategic and innovative. Social media drives traffic with referrals and the additional advantage of taking up a considerable amount of time spent online. Marketers are becoming increasingly aware of the need to allocate time and resources to social media sites.
Popular tools of Social Media Marketing

  • Facebook
  • Instagram
  • Twitter
  • Pinterest
  • LinkedIn
  • YouTube
  • Google+
  • Tumblr
  • Reddit
  • Periscope

Importance of Social Media
Social media is easily accessible and it’s also the meeting point of today’s internet savvy audience.
A large portion of younger generation, teenagers as well as middle aged people, are a major percentage of the total social media user population.
Social media opens the possibilities of direct access to clients without any third party intervention.
Advertising through social media is very cost friendly as compared to costs incurred by print, TV or other traditional media.
Social media also helps in search engine optimization to increase the ranking of your company website.

Benefits of Social Media

No Geographical Boundaries
Geographical boundaries cannot stop social media from reaching people, prospects, and customers across the globe. Anybody who has an online presence can be targeted.
Larger Sales, Fatter Profits
Targeting customers from all over the world helps to increase sales and makes it more likely that your more ambitious sales targets will be met. Service oriented businesses can especially take advantage of the nearly cost free environment of social media that can provide a global presence.
Keep Up With Current Global Trends
Most likely, all of your competitors will either already have an online presence or plan to incorporate social media marketing strategies into their businesses.
Marketing Budgets
Online marketing campaigns are much less expensive than print media campaigns that typically incorporate display advertising in local newspapers as well as national periodicals. Online advertisements are view-able to customers as long as businesses wish them to be with time periods lasting from days to years.
Communication-Two Way Traffic
Pursuing a social media strategy allows the opportunity for customers to provide feedback as well as opportunities for direct dialogue with a corporate representative over Facebook. Social media efforts give companies a digital personality and provide an additional component for effective branding techniques. Feedback is the lifeblood of any business and social media helps you find out what your customers have to say about you. Social media is your key to two way communication and continued professional success.
Interaction with Target Market
One of the key advantages of social media for businesses is that it enables you to interact with your customers. Going through the tweets and Facebook updates that are posted by your customer base gives your insight into what they need. This is useful for helping your company formulate marketing strategies that address their needs.
Effective Marketing
The social networking nature of platforms such as LinkedIn and Twitter generates interest among followers who are more responsive to them than a blatant marketing approach. Advertisements strategically placed within informative posts are an effective way to spread the word about your business. Social media spreads awareness about your business while giving you the chance to constantly remind them about the products and services that you offer.
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Social Environment
A social networking forum efficiently creates a social environment for you and your customers. Such a forum enables you to acquire important feedback regarding your business. Social media serves the purpose of making it easier for consumers to find out and distribute information about different brands, products and services.
Social media is informative and gives you access to what your competition is up to as well as what customers are posting online about products and services. This gives you better insight into the market and various factors that affect your industry.
When your brand gets involved in conversations, customers view it as approachable, responsive and accessible. This type of exposure positively influences how you are perceived and makes customers more receptive to the information that you share.